![]() Given that we're in a moment when attention is in extremely high demand, all forms of entertainment compete against one another. We've previously discussed the growing popularity of such immersive environments, with other top examples being Epic Games' Fortnite (250 million global users) and Microsoft's Minecraft (91 million). Most of its growth has taken place just in the last three years - it had just 9 million users in February 2016.ĭigital hangouts like Roblox are capturing a greater share of attention from Gen Zers and millennials. At its origin, Roblox defined its long-term goal as designing a new category of entertainment and communication, which it called " human coexperience," meaning immersive environments that let users play, explore, talk, and just hang out. Roblox, the free-to-play multiplayer game, has hit 100 million monthly active users (MAU) across 200 countries, eclipsing its biggest rival Minecraft with 91 million MAU, per a company blog post, according to TechCrunch.Īlthough it's been around since 2005, Roblox has mostly flown under the radar compared with Minecraft. Account icon An icon in the shape of a person's head and shoulders.
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